Forty-four percent of American are planning overnight vacation or leisure travel in 2020, according to a survey conducted by Morning Consult and commissioned by AHLA. Interest in road trips, family events, and long weekends over the summer months is high.

Here are the top findings:

  • Encouragingly, 68% of these expectant travelers say they are likely to stay in a hotel in 2020.
  • Among Americans planning to travel in 2020, 59% expect to take their first overnight trip by the end of the summer
  • Summer road trips will take center stage, with 72% planning an overnight vacation via car over the next five months. 
  • On their next overnight trip, 43% plan to stay with family and friends, and 39% plan to stay in a hotel; just 9% plan to stay at a short-term rental such as Airbnb or VRBO, and 5% in a camper or RV. 
  • Nearly 8 in 10 (78%) are planning a trip of four days or less, suggesting long-weekend trips will be first vacation travel to return.
  • About 70% of Americans take a vacation in any given year, according to OmniTrak (TNS) data—suggesting that travel is a long way from pre-COVID-19 level.

Full results are available on AHLA.com.


Questions? Email info@azlta.com