Please join the Arizona Lodging and Tourism Association on Tuesday, January 12th, for our annual Travel & Tourism Industry Legislative Kick-Off Forum. Our virtual forum convenes industry, community and thought leaders for a bipartisan Legislative panel discussion about the most pressing topics facing our industry and provides an opportunity to learn more about our policy priorities heading into the 2021 Legislative Session.

Never before has the support and collaboration of our stakeholders and policy leaders been more vital if we are to position our industry, employees, and our small businesses for recovery.

Since the onset of the COVID-19 pandemic—which effectively grounded global travel and crippled Arizona’s local tourism economy—the U.S. has lost 3.5 million direct travel jobs and $463 billion due to decreased travel spending. In Arizona alone, we have lost nearly 40% of hotel jobs and $10 billion in visitor spending in the first six months of 2020 alone.

We are extremely grateful for your support as we stand together with a unified voice and advocate for an industry that is the backbone of Arizona’s economy. Don’t miss this opportunity to learn where our industry is headed in 2021..

Business Panel

Glenn Hamer

President & CEO,
Arizona Chamber of Commerce & Industry

Jaime Molera

Molera Alvarez

Jim Rounds

Rounds Consulting Group


Kim Sabow

President & CEO,
Arizona Lodging and Tourism Association

Legislative Panel

Karen Fann

Senate President

Daniel Hernandez

State Representative

Dr. Regina Cobb

State Representative

Sean Bowie

State Senator

WHEN: Tuesday, Jan. 12th, 10:00- 11:15 AM
COST: Complimentary

Industry Legislative Kick-Off Forum Sponsored by

For sponsorships or any questions about the virtual event, please contact Karin Jimenez at

AzLTA 2021 Legislative Priorities:

Please take a moment to review the list and the summaries of the items AzLTA is advocating for, on, or against in 2021 here.

Protect Arizona businesses by enacting liability protections including safe harbors, immunity, and indemnification from frivolous COVID-19 lawsuits.

Oppose efforts to establish local ordinances that will impose costly and burdensome regulations on the travel and hospitality industry. 

Invest additional dollars into Arizona’s statewide and local tourism promotion campaigns to ensure the state is able to recapture market share when large scale traveling resumes.

Enact enabling legislation that allows for the creation of Tourism Marketing Authorities (TMAs) across the state. TMAs will provide critical resources across the state to promote local tourism.

Allow the tourism industry to benefit from additional dollars being added to its Arizona Sports and Tourism Authority marketing allocation, in a fair and equitable manner with existing car rental companies, while creating jobs and opportunities for Arizonans in this time of economic need.

Support legislation that will provide for equity in the lodging and tourism industry, including changing the short-term rental property classification to class one property for property tax purposes and addressing short-term rental enforcement and penalties.

If you have any questions or concerns, please contact us at


Questions? Email