Thursday, August 06, 2020 – Wednesday, August 26, 2020

Join us for AzLTA’s Tourism Talk Virtual Webinar Series for discussions on the most pressing issues facing the travel, tourism and hospitality industry. This weekly series will explore public policy proposals, the economic impact of COVID-19 and opportunities to bring our industry back stronger than ever.  Sign up today to attend the series. Registration is FREE.

Please note, the Zoom meeting details and a calendar attachment will be available in the confirmation email.

WEBINAR SCHEDULE

WEEK 1

Thursday
AUG 6

1:00 PM

Providing Solutions In A Time of Crisis - Enhanced Hospitality Health and Safety Protocols

Description
As the travel and hospitality industry seeks to rebound from the collapse of demand due to the COVID-19 pandemic, measures to help ensure the health and safety of guests and hotel associates is the industry’s top priority. Our panel of experts will discuss the proactive steps the industry has taken to further elevate and implement health and cleanliness protocols. Our panel will also discuss the wave of recent efforts to impose onerous and costly mandates on businesses in cities throughout the country including Phoenix.

Speakers

Chip Rogers

President and CEO
American Hotel & Lodging Association

Kim Sabow

President and CEO
Arizona Lodging & Tourism Association

Lynn S. Mohrfeld

President and CEO
California Hotel and Lodging Association

Moderator

Bettina Nava

Owner
OH Strategic Communications

Sponsor

WEEK 2

Wednesday
AUG 12
10:00 AM

Tourism Marketing Authorities (TMAs) What They Mean for Arizona

Description
Around the United States, there are currently 14 states and over 180 jurisdictions that are equipped with a Tourism Marketing Authority, a mechanism that provides vital resources for the promotion of tourism in the respective region. Without such a mechanism in place, Arizona destinations are trailing behind competitive states and cities equipped with these established authorities, threatening the state’s position and ability to attract leisure and business visitation. Learn more about AzLTA’s latest efforts on establishing Tourism Marketing Authorities and hear about success stories throughout the nation.

Speakers

Scott Joslove

President and CEO
Texas Hotel and Lodging Association

Kim Sabow

President and CEO
Arizona Lodging & Tourism Association

Brent DeRaad

President and CEO
Visit Tucson

John Lambeth

President and CEO
Civitas

Moderator

Lorna Romero

President
Elevate Strategies AZ

Sponsor

WEEK 3

Wednesday
AUG 19
10:00 AM

Restarting International Tourism – Boom to Bust and Boom Again?

Description
Hear from a panel of tri-national leaders about international tourism and the region’s vision for increasing international travel when the COVID-19 pandemic begins to ease. Learn how the public and private sectors are working together to adapt to the ‘new normal’ for international travel.

Speakers

Glenn Williamson

CEO
Canada Arizona Business Council

Hector Vazquez

President
Rocky Point Convention and Visitors Bureau and General Manager of Las Palomas Beach & Golf Resort

Glenn Hamer

President & CEO
Arizona Chamber of Commerce

Moderator

Luis Ramirez

President
Ramirez Advisors Inter-National (RAIN) LLC.

WEEK 4

Wednesday
AUG 26
10:00 AM

The Significance of Tourism Promotion

Description
Many are unaware of the significant return on investment tourism promotion provides to our state’s economy. According to Rounds Consulting Group Inc., for every $10 million invested in tourism marketing, $100 million is returned in the form of tax revenue. We will hear from national and local leaders about marketing strategies and the importance of tourism promotion dollars for the COVID-19 recovery effort.

Speaker Lineup Announcement Coming Soon!

Membership & Industry Resources

#TourismTalk

Questions
Karin Jimenez, VP, Industry Relations
602.604.0729
kjimenez@azlta.com

Media Inquiries
Lorna Romero, President, Elevate Strategies AZ
480.231.8930
lorna@elevatestrategiesaz.com

UNDER CONSTRUCTION

Questions? Email info@azlta.com